Marketing Essentials Assignment Example | Topics and Well Written Essays - 2500 words

Marketing Essentials - Assignment pillowcaseSubsequent to that, the Company developed and published Modern Methods of Antiseptic Wound Treatment in the twelvemonth of 1888. In the same year, the Company successfully innovated and launched the first commercial first aid kits. The Maternity kits were launched for the decl be oneself of making childbirth safer in the year of 1894. Johnson & Johnson has strong credos that are inbuilt into the fraternitys bank line ideology. The first responsibility is to the nurses, patients, nurses, to fathers and mothers who use the company services and products. In addition to that, the Company maintains following standards high Quality, Prompt service delivery, Equal opportunity for the suppliers, Individual attention to employees, Adequate and fair compensation and work conditions, Equal employment opportunities. Johnson & Johnson has no established mission or vision statement. However, the credos and values are considered to be serving the r ole of mission and vision statement for the company. Chapter 2 Analysis of company situation reference work (Johnson & Johnson annual report 2011). Johnson & Johnson performed well in the year of 2011. It produced adjusted earnings for the 28th consecutive year (Annual Report, 2011). In the year, the companys aggregate sales were $ 65.0 billion adding an increase of 5.6 percent into the sales. Operationally, sales grew by 2.8 percent, representing the growing demand and strength of new products particularly in the pharmaceuticals melodic phrase segment, science-based continuous innovations in the consumer business, squiffy and constant growth in the MD&D franchise and strong growth was recorded in the emerging foodstuffs (Annual Report, 2011). Up to 70 percent of sales were generated by products having No.1 or No.2 global market make out positions. And approximately 25 percent of sales were generated through the products introduced in the past five years (Annual Report, 2011). Also, the company invested $ 7.5 billion in advanced robust pipelines and Research & Development across three of the main business segments. Due to this substantial investments in the R&D projects, the company generated considerable free cash merge of nearly & 11.4 billion. The consequent effect appeared in the shape of AAA credit ratings and consecutively increasing the dividend to shareholders for the exsert 49 years. Source (Johnson & Johnson Annual Report, 2011). Chapter 3 Market situation The United States of America remains the biggest market for the personalized care and health care products. The market situation in the United States indicates that there are more than 800 companies serving in the personal care and health industry and their collective annual revenues has been estimated more or less $ 38 billion (Hoovers, 2012). The major companies include Johnson & Johnson, Estee Lauder and Procter & Gamble. The research indicates that this industry is heavily concentrated and 85 percent of industry revenue is contributed by the 50 largest firms in the personal care products (Hoovers, 2012). Top 5 Companies Source Hoovers D&B Company The above graph highlights 5 leading companies in the personal and health care p